In hospitality, creating a memorable first impression for guests at the reception desk and inside the lobby is crucial. Thoughtfully arranged designer bouquets instantly communicate warmth, care, and attention to detail – qualities that set the tone for the guests’ entire stay. Which is why Ana Conceição, the Rooms Division Manager at Eurostars Baixa Hotel in Lisbon, entrusts Floral Image with this important task.
Adding life and colour
Guests now immediately associate the designer floral arrangements with luxury and refinement. They seem to send a signal that guests are walking into a hotel that values beauty, comfort, and high standards. Something that the guests are only too pleased to comment upon. Says Ana;
“The impact is instant. I always notice the happiness when clients arrive and see the flowers. And it’s amazing the things guests say about the flowers.”
Enhanced yet softened luxury
Like all luxury hotels, the entrance and lobby areas are designed for function. As such they feature hard polished surfaces, signage, and electronics. But the addition of designer flowers has introduced natural texture, colours, and a softness, that balances out this sterility to create a more inviting ambiance.
Enriching the guest experience
The staff are always surprised by how many more pictures are now taken within the hotel’s lobby with the flowers in the background. But then, worldwide studies have shown that flowers can lower stress and elevate mood. Subtly soothing weary travellers, easing check-in anxiety, and starts their stay on a positive emotional note. A fact felt by Ana;
“Guests need to feel at home, and Floral Image really helps us create that feeling.”
Freshness every month
Returning guests are never confronted by a tired look as every floral arrangement is refreshed each month by the Floral Image team. This also has the knock-on effect of uplifting the mood of all the hotel staff as well, who all look forward to the next bouquet.
All in all, the benefits of the hotel’s partnership with Floral Image have been nothing but positive and noteworthy. Customer satisfaction has been elevated, event bookings have increased, and staff morale has risen. While Floral Image would never take the credit for all these improvements, Ana is more than happy to recommend their service;
“Floral Image are the best. They work 24/7 and help with everything you need.”
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