Visiting an Optometrist can often cause stress and anxiety. However, studies have shown that creating a warm and welcoming environment can help patients feel more relaxed and a whole lot more comfortable. That’s why Optometrist Parramatta first decided to partner with Floral Image – bringing vibrant floral arrangements into their busy practice to add colour, warmth, and smiles for both patients and staff alike. And while their Practice Manager, Michelle, wouldn’t go as far to say their patients now look forward to visiting the Optometrist, she has definitely noticed a distinct change in demeanour of even the most nervous of patients. Nervous fidgeting has given way to relaxed smiles while awaiting appointments.
A More Inviting Atmosphere
The clinic desperately wanted to move away from the sector’s cold, clinical feel. So they decided to take Floral Image up on their ‘free trial offer.’
The difference made by the floral arrangement was felt almost instantly. The designer flowers really softened the environment. Making the space more reassuring for patients and happier for staff.
A conversation starter
What the staff first noticed is that the flowers and made them feel at ease and just about every patient commented on them. In the words of Michelle:
“They are a talking point, an icebreaker, and make the practice more inviting. Patients will come in and say, ‘Oh, I love the flowers. Where did you get them? Are they real or not real? I really can’t tell.’ The flowers seem to take their mind off any worries.”
No mess. No fuss.
With no maintenance and no watering required, there really is zero effort required from the staff. But what really impressed the lovely people at Optometrist Parramatta was the ease of the Floral Image ‘Monthly Refresh’ service. The team visits their practice with a fresh arrangement every month without even needing to be reminded. It’s a completely seamless service and, says Michelle, one the staff all really look forward to.
“We all get a little bit excited about that process. It’s always a pleasant surprise for us to see what we’re going to get when they visit.”
Indeed like many other Floral Image clients, Optometrist Parramatta, have noted far greater staff retention and attraction since they began their business relationship.
So it should come as no surprise when asked if she would recommend the service:
“Absolutely 100% would recommend Floral Image to any business. The flowers are exquisite and different from what you’d see anywhere else.”
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